Cryptocurrency has soared since 2020 and has continuously been accepted by the mainstream, especially its extension to the sports field is most successful. Not only FTX and Crypto.com set force into NBA field and purchased naming rights of the arena, but OKX also announced to sponsor Manchester City Soccer Club. Besides, on Super Bowl 2022, many giants such as Coinbase and FTX also showed up at this America Spring Festival Gala. Recently, JPEX, a compliance trading platform from Australia, has also made significant progress in the field of sports.

March 24, 2022, JPEX announced to establish a strategic partnership with Western Sydney Wanderers FC, an Australian professional football team, which means brand advertisement of JPEX is going to gain exposure in the Australian A-League. Meanwhile, the partnership between Sydney Wanderers FC is also an important step for JPEX to set forth into the mainstream, which will furtherly accelerate the globalization of JPEX.

JPEX is an Australian exchange maintained by development teams from Japan, Australia and United States. IAIA (Ito Arbitrage Investment App), which was first developed by the Japanese intelligent technology team, along with DeFi and the recently launched dual-currency liquidity management, makes it possible for investors to arbitrage trade among more than 30 cryptocurrencies in the markets for the most lucrative in both terms of money and interest. Furthermore, the interest is calculated on a day-to-day basis to provide the greatest amount of flexibility. So far, it has managed more than 15.6 billion assets worldwide, with several hundred thousand users. JPEX has an important place in the respect of asset management products.

JPEX typical digital bank IAIA system operates intelligently and systematically in the form of traditional hedge funds. JPEX Circular Arbitrage Quantitative System is jointly monitored by six senior investment analysts, and the introduction of the Quantitative System will help the Arbitrage System of JPEX Digital Bank arbitrage more accurately and create higher yields. IAIA System can create profits for users in 7×24 hours. At present, cryptocurrency derivatives are gaining momentum. Circular Arbitrage of JPEX is expected to become a “troika” of cryptocurrency derivatives in parallel with futures and options.

JPEX is a company specializing in decentralized application development, smart contracts, cryptocurrency trading platforms development and maintenance. Except for providing relevant services, JPEX is also diversifying its ecology based on the current cryptocurrency business.

Mainstream investors are optimistic about the prospects and business model of JPEX, Currently, various capitals and listed companies globally are keeping close communication with JPEX and have achieved a certain level of consensus and intent of cooperation. Recently JPEX also established strategic relationships with Western United Football Club, Macarthur FC and Western Sydney Wanderers FC. Last year JPEX successively won the “Excellence Blockchain Asset Trading Platform Award” in “Excellence Brand Award” held by Oriental Daily News and on.cc. JPEX also won the “2021 Outstanding Blockchain Asset Trading Platform Award” by Elite Brand Awards and the“2021 The Most Influential Brand in the market” by the Golden Gull Award. JPEX keeps expanding its influence and has gradually been recognized by the industry.

Meanwhile, JPEX is setting foot in the metaverse, NFT, and GameFi by promoting the game “rosefinch”. JPC is expected to play an important role in application or cooperation. Besides, JPEX has bought advertisement spaces in the prosperous areas of Hong Kong, Malaysia, and Sydney to furtherly improve the influence, market awareness, and brand value of JPEX. According to the latest announcement, JPEX has a plan to physical metaverse experience store in Australia.

As more and more companies open arms to cryptocurrency, the crypto industry will become a trend. While JPEX set forth in the industry at the early stage and the future room to grow is unlimited.

Website: https://jp-ex.io/en/home

Twitter: (@ExchangeJpex) https://twitter.com/ExchangeJpex

Facebook: (Jpex Exchange) https://www.facebook.com/JPEX-Japan-Exchange-100535999063470

Youtube: (JPEX Japan Exchange) https://www.youtube.com/channel/UCeslqL2jMg1kBYR1Fqua3Qw/featured

Jpex Official Blog: https://www.jpextime.com

On April 4, K-play’s CA and CTO Hamed Nilforoshan attended a salon event held by Polygon Network with the theme "Blockchain Empowers the Future of the Metaverse". After the event, in the interview, he said that K-play would officially launch the first Metaverse Project after the end of the global ecological co-builder recruitment plan. At the same time, K-play issued a certain amount of KPT tokens to reward eligible ecological co-builders. The Metaverse Project is a collaborative competition, which uses the encrypted digital currency (KPT) as a reward to encourage ecological co-builders to contribute to the construction of the Metaverse ecological application.

On April 3, according to the K-play platform announcement, K-play will officially launch the global ecological co-builder recruitment plan in April, 2022. The plan aims to invite global co-builders to participate in K-play’s metaverse ecological construction and ecological autonomy, completing the great concept of intelligence, democracy and freedom, and committed to building the world’s largest intelligent democratic ecological application. Ecological co-builders will receive multiple incentives and rewards such as the official annualized staking rewards and meta pro rewards.

K-play is an open platform based on blockchain technology which uses smart contracts and core algorithms to combine decentralized finance with ecological applications in metaverse, and ensure the platform is orderly and trustworthy for intelligent operation. With multiple advantages such as comprehensive open source core code, intelligent financial-level clearing and settlement functions, and decentralized DAO ecological autonomy, K-play is committed to working with more ecological co-builders to build the world’s largest intelligent democratic application ecology.

K-play issues the token KPT and allows users to stake, mint (loan) or participate in more activities on it. You can obtain the only circulation medium KUSD in all the applications through minting after staking KPT. Both KUSD and KPT can be traded in the global circulation market. The issuance and circulation mechanism of the token KPT will intelligently trigger all the smart contracts of the platform. Smart additional issuance of KPT provides continuous and sufficient liquidity, and it will intelligently trigger the burning mechanism which enables tokens to have a stable value system supporting the platform.

It is reported that the ecological co-builder recruitment plan will be launched in April and last long.

Twitter: https://twitter.com/Kplaydao

Thousands of years ago, a war between the gods was earth-shattering!To fight against the powerful rulers of the god race, the Fallen opened the door to another world, trying to draw energy from the other world to strengthen themselves. Unfortunately, they were defeated in the end.

To avoid the pursuit of the Protoss, the remaining fallen people fled through the gate of space to escape to another world, and the space channel was opened! However, unknown energies from different worlds are constantly invading the space channel. As a result, many initially peaceful and friendly races have become extremely aggressive. The human world, the underworld, and even the gods are constantly fighting because of this.

The MetaHero team is an experienced gaming team founded by William Martinez, a UK crypto wealth investment strategist and Donald Trump Jr., a well-known American entrepreneur, have been invited to join the team.

The game team members are employees of many top game manufacturers such as Blizzard and Electronic Arts and have rich experience in the game industry; the background of the blockchain team members is Binance, Solana, etc.

MetaHero is a tower defence game. Players can place heroes, like Shooters, Alchemists, Fighters and Mages, with different professions in the fantasy scene of the game to cooperate and jointly resist the attack of the invaders.

Players need to continuously upgrade existing heroes, acquire more powerful heroes, and move forward bravely in the world. The more fun you play, the more you earn.

Surprisingly, every hero is an NFT asset, and holding hero cards can participate in the game and obtain continuous income output and referral rewards.

At the same time, you can use treasure chests, scrolls, runes and other props to give heroes more vital guardian ability; open mystery boxes to get epic heroes and mounts.

When immersed in the game, don’t strategically forget to use Holy Water, Magic wood and Aura Stone to ensure the hero’s protection ability and physical fitness.

In MetaHero, you don’t need to worry about excessive inflation of game assets and circulating tokens, resulting in equity damage.

Players can enjoy the happy experience of the game in the world of MetaHero and earn wealth under the excellent economic model. Players can exchange all kinds of assets in the game in the built-in Swap system.

Therefore, MetaHero is the real Play to earn.

MetaHero has a great sense of the world. As a team with dual DNA of games and blockchain, MetaHero balances the contradiction between blockchain financial value and game playability and actively cooperates with major well-known public chains to provide application scenarios for them, thereby achieving The harmonious development of blockchain.

MetaHero is making games more than just entertainment. The game scene also carries the virtual reality of identity, wealth, and relationship network. Simply, you can participate in the most economical chain game ecology here.

This is the charm of MetaHero. A value bridge that carries chain game players and the future of the game. The blockchain technology application brings together games, crypto art, GameFi and the Metaverse. The excellent economic model truly realizes earning while playing in the gaming industry. Start with MetaHero, let player value flow freely.

MetaHero official links

Website: https://www.meta-heros.net/

Telegram: https://t.me/Metahero_Crypto

Twitter: https://twitter.com/metahero_of

Gitbook: https://metahero.gamefi.casa/

Discord: https://discord.gg/BNfzrGBXay

Medium: https://medium.com/@metahero001

YouTube: https://www.youtube.com/channel/UC9CiOgDBMHKhMeRLSxhp7oQ

Facebook: https://www.facebook.com/MetaHero-104514328850445

Originally contained in the PDF NFT on OpenSea https://opensea.io/collection/0x90report

Introduction

Democracy and freedom have been disgraced in this magical age, but they make business sense. From AssangeDAO, we can’t help thinking that the so-called Internet culture, democracy and freedom, the spirit of Crypto, these seem to be nonsense, when the bear market may be worthless.

1. Positioning and brief comments

AssangeDAO is a wonderful and typical Rug Pull (No official website, no whitepapers, no code security audits, no exchanges etc..).

Indeed, it’s a Rug Pull. But if a Rug Pull project attracts so much gold and attention, it can be the good project as well.

From an operational standpoint, it must be of great benefit to give such a high profile to a project.

Therefore, we should think of AssangeDAO as a phenomenon project, not as an imposing DAO organization.

Operation Score of AssangeDAO :

Storyline: ☆☆☆☆

Product layer: ☆☆☆☆

Investment side: ☆☆

Marketing point: ☆☆☆

Consensus degree: ☆☆☆☆☆

Overall score: ☆☆☆

2. Storyline operation

AssangeDAO’s storyline is very simple: inspired by “People”, a group of People who believe in the spirit of decentralization want to raise money in the form of DAO, and then use the money to rescue Assange, the founder of Wikipedia.

The setup is simple but ingenious, since Mr. Assange’s support of bitcoin has long been widely credited with being the catalyst for its transformation from “Satoshi’s Bitcoin” to “everyone’s Bitcoin.” In other words, Mr. Assange himself was a big part of the initial emergence of the DAO. This setup is very suitable for Western tastes and fully embodies the original spirit of DAO.

On the other hand, unlike the vague descriptions of other projects, AssangeDAO’s purpose is clear: to raise money to free Mr. Assange (Not going to discuss it works or not).

Next, see how the story plays out. From the beginning, the Internet was flooded with retweets of Assange DAO, some believed, others thought it was a scam, and the public opinion reached its climax on February 7. But the greed of the project’s sponsors, who had no reason to open a second round of donations and failed to appease a group of people, caused many donors to complain and scold. The turning point came when Ethereum founder “V-God” made a donation and spoke out publicly, which quickly calmed the anger.

When you look back on the drama surrounding AssangeDAO, does it sound like something you’ve read before? It is important to remember that “If the project is not controversial, the operation is not good”.

3. Product level operation

The product of this kind of DAO project is the website. In terms of storytelling logic, AssangeDAO’s official website, with black and white straightforward telling us 3 things:

1. A good reason with the project

2. “Just pay it” according the rules

3. Use NFT to move funds

This is a very clear expression of the operation of a project, first drainage, then collect money, finally cash out and leave. The opening lines and background on the website are a clear attempt to create conflict and define positions.

Creating a conflict between free Internet resentment and the justice of the judicial system. Define the position that crypto punk should take to fight for freedom. It also quoted Mr. Assange as saying that “one of the best ways to achieve justice is to expose injustice.”

There, this is the nobility, this is what makes you pay.

As stated on the website, the project was inspired by the Free Ross DAO. They are smarter, of course, and Mr. Assange’s subject matter is easier to stand on the high ground of justice. Rescuing the founder of the Dark Web Silk Road is surely less compelling than rescuing Mr. Assange.

Websites raising money for THE DAO project must write the copy clearly and clearly, otherwise no one will put money into an unknown project, after all, this kind of project does not have DeFi’s APY magic mines, and there is no imagination space of the metaverse.

4. Investment operation

Smart operations or product managers will make it easier for customers to pay. The way to invest in AssangeDAO is very simple: go to JuiceBox DAO and pay. Note that I used the term “invest”, not “donate.” If you donate with an investment attitude, congratulations on gaining “Justice” but losing money quickly.

Smart AssangeDAO operators must know that most people have no idea who Mr. Assange is, and don’t care if he has a stroke or a wedding in a London jail, even if he is extradited back to the US, locked up in Arkham madhouse, Batman and Joker are Fxxking his ass. So, An investor without operational thinking is likely to be reaped. Once they learn about the project, they will most likely Google who Mr. Assange, Julian is, research his background in revealing American secrets, and then get excited, brainless, and gamble to see if their “righteous deed” turns into a windfall.

Then pay with brainless rush. An investor with an operational mindset is likely to drive the project.

Most of them don’t come from a liberal democratic background, they don’t discuss whether the judicial system is fair or not, they don’t think about whether Mr. Assange, Julian is guilty or not, they are looking at whether the project has the heat, whether it has the Fomo sentiment, whether it should be speculation or investment.

Then pay to try it out.In this case, the project’s audience is likely to pay regardless of whether they have an operational mindset.

There is almost no threshold for crowdfunding DAO projects, anyone can tell a story, and sustainable development is nonsense in this track. Realizing fundraising and realizing goals are often two different things, so the risk of investment and speculation is very high.

5. Marketing operation

When it comes to Mr. Assange’s marketing boom, there is a “ConstituionDAO”, also called “People”. AssangeDAO’s donation attracted a large number of speculators as “People” rose by tens of times and the effect of creating wealth was remarkable.

To put it simply, the profit model of such projects cannot be separated from the marketing model. When there are more people, money will be made. With the promotion of Giant Whale, everyone will pay for Fomo, and then the price will rise.

Projects about “Assange” and “People” are released on JuiceBox DAO every day, but what are the good projects?

With Fomo, there will be heat; with heat, people will donate money; with more money, there will be a strong consensus; with a strong consensus, there will be growth and money. This is a good project on the DAO track.

AssangeDAO’s marketing efforts have been minimal, with only the Assange name and the inclusion of Assange’s brother and fiancée as partners are enough to attract attention.

The marketing point of the program was to get hot, but it just didn’t get what it expected. Perhaps it would be more interesting if AssangeDAO could go a step further and draw a bigger pie for donors and investors — that is, a clearer picture of the future use of governance tokens, if only conceptually. For example, it is used to vote for the next “Good Samaritans” to rescue DAO, DAO again after DAO.

We all know that effective marketing for blockchain projects tends to be about the future, not the present.

6. Consensus operation

To put it bluntly, the consensus of a project is to look at the community. The community of the project is divided into two groups: donors and speculators. Donors are mostly wealthy.

Some of them may be rich parties who really want to save him and then donate a large amount. Such a group of people donated more than 60% of the total amount, and the amount of donation was more than dozens of ETH.

The point is that there are blockchain celebrities like “V-God”. Although he only donated 10 ETH, the impact of his brand far exceeds the investment amount.

Is there a project that doesn’t want to have something to do with this brand? If Polkadot founder didn’t have the title of Ethereum co-founder, it wouldn’t be as popular in marketing as it is now. Speculators are mostly small retail investors.

The purpose of joining the two groups in the community is different. That is to say, people of different classes have different views on the same thing.

Therefore, when Assange DAO made it clear that there was only one fundraising round, he added an additional round of fundraising, causing controversy in the organization.

Because the consensus of donors is spiritual, the consensus of speculators is economic. If you look at it from an operational standpoint, you’ll see that this kind of “conflict event” leads to a mouthwatering discussion of the entire project. It is not so much the idea of AssangeDAO’s project as the deafening volume of the community’s controversial issues.

AssangeDAO has not responded positively to the community’s doubts about secondary fundraising and NFT, and the unusual explanation is far-fetched. Because in the eyes of high-quality operators, the focus is not on the survival of reasonable and legal projects.

Anyway, regardless of whether it was intentional or accidental, AssangeDAO succeeded in building community consensus.

The so-called degree of consensus is not the unanimous voice of the mob, but the contradiction and contention of opposing classes.

7.Summary and inspiration

Taken together, the AssangeDAO project is clever, but shameful. Smart because of their business strategy; Shame because of the way they cashed out.

According to the website, the $55 million ETH they raised will be used to bid on NFT, and the proceeds from NFT will be used to pay for Assange’s rescue.

Regardless of whether this NFT is good or bad, if we follow normal logic,Why go round and bid for NFT when the project’s $55 million will go straight to Assange’s lawsuit? It is obviously going from left to right, embezzled funds, then cashed out.

Smart operation leads to wealth. If AssangeDAO failed to achieve fame and fortune, it must be that the operators suddenly lost their wisdom in the cashing link. Maybe they are not as powerful as I imagined, and all the magic skills are just a metaphysical coincidence. DAO is a good way for a project to quickly build consensus and raise funds to jumpstart a business plan in the current environment.

However, a good startup form does not mean the whole of this project. How to promote the sustainable development of DAO mode should be what every blockchain industry operator should think about.

AssangeDAO’s idea is good, it came with a good reason, and the mood of Fomo is relaxed. However, because of secondary fundraising and NFT liquidation, it makes people feel difficult to cope with each other. Fortunately, the brand is good and will not be blocked in the middle way.

To think

“You wouldn’t even care if Mr. Assange was sentenced to 175 or 1750 if it wasn’t for the fact that Mr. Assange became a blockbuster and had the potential to make money. It wouldn’t make you 1.75USDT more.”

“While AssangeDAO got off to a good start, it didn’t have a really loyal group of supporters like “People” to get the project going.”

“This project tells a big, empathetic story that people love to hear. At the same time, from the perspective of profit-driven, the mechanism of airdrop also caused fomo sentiment in the public.”

“AssangeDAO is not a real long-term investment, the so-called DAO spirit is all grandiose nonsense.”

Originally contained in the PDF NFT on Opensea. If you are interested in 0x90’s report, please follow us via https://twitter.com/0x90_Official or subscribe the website https://www.0x90.club

On April 3,according to the K-play platform announcement, K-play will officially launch the global ecological co-builder recruitment plan in April, 2022. The plan aims to invite global co-builders to participate in K-play's metaverse ecological construction and ecological autonomy, completing the great concept of intelligence, democracy and freedom, and committed to building the world's largest intelligent democratic ecological application. Ecological co-builders will receive multiple incentives and rewards such as the official annualized staking rewards and meta pro rewards. 

On April 2，Christos Kepler, the representative of K -play, attended the event as a special guest and delivered a speech in the salon event held by Polygon Network with the theme of "Blockchain Empowers the Metaverse Future". Christos believes that Polygon has low transaction fees and high compatibility. Christos revealed that his team was building a new metaverse floor platform K-play based on Polygon. The team will open all core code, enabling the community to do more imaginative development on the platform infrastructure. To participate in the ecological construction of the global Metaverse together and receive corresponding encrypted digital currency (KPT) rewards.

Chritos the initiator and chief economic advisor of the K-play platform, and his team aim to accelerate the transformation of a fairer and transparent metaverse application platform in the world and build the world's ecosystem of largest intelligent democratic application.

Christos revealed that K-play issues the token KPT and allows users to stake, mint (loan) or participate in more activities on it. You can obtain the only circulation medium KUSD in all the applications through minting after staking KPT. Both KUSD and KPT can be traded in the global circulation market. Christos said that the K-play official would launch a global ecological co-builder recruitment plan in near future, which would be mainly based on the K-play official announcement.

MetaHero is a classic and unique tower defense chain game based on Binance Smart Chain (BSC) that integrates TCG, competition, simulation, mining, Staking, SWAP, DeFi, NFT, and DAO.

In MetaHero, players can defend the tribe by gathering heroes, upgrading heroes, combining heroes, and placing heroes. At the same time, the game also introduces the popular NFT blind box mechanism and upgrade synthesis gameplay. You can easily get a fully immersive pleasure in the process.

MetaHero is the first GameFi project that maximizes game playability and economics.

current progress

MetaHero has completed the development of the game, and the testing of the game is about to be completed successfully, and it is expected to be officially launched globally soon. The game’s equity token MHC has been launched on the one-coin-one-price exchange OASWAP, and the game circulation token HSPC will soon be listed on the centralized exchange. At the same time, MetaHero is about to open IDO applications. For specific information, please refer to the official Twitter news.

Five ecosystems

As a large-scale metaverse game dedicated to creating a phenomenal GameFi, MetaHero not only has full playability, experience, and a large player community, but also has a very stable economic system.

game system

1. Multiple tasks, unlimited levels

Different game scenes, rich level designs, a wide variety of monsters, and battle upgrades.

2. Keep pets, millions of cute pets

Start a heroic adventure. Upgrade synthesis to improve combat power, and you can also collect unique pets!

3. Unique skills, cool special effects

Each hero has special skills and fighting style, and the war effect of the game is very cool.

4. Rich rewards, wonderful non-stop

Take your heroes to participate in missions, harvest rich materials, and receive massive super rewards every day.

NFT system

MetaHero NFT is also known as MH-NFT. Each hero represents an NFT, and each hero has different attributes and different resource outputs. You need to get purple or above heroes to get game resources. This is the first step in participating in the game game.

Different from the centralized model of traditional games, MetaHero gives players enough game license rights. All heroes purchased and discarded by the player belong to the player, and the player has the right to freely trade the heroes they own.

DeFi system

MetaHero’s economic model introduces novel DeFi gameplay, including staking mining, planetary infrastructure and other sectors. With the launch of the game, it will be gradually opened for use. Of course, it can also be adjusted through the voting of the foundation.

DAO system

MetaHero is a player-led decentralized economy. Players can not only control the assets in the game, but also obtain ecological governance by holding game equity tokens, so as to vote on major issues related to the project.

MH-DAO aims to earn games and their in-game assets by investing in MetaHero games, incubate millions of Play-to-Earn game communities and top game guilds, and bring global gamers together with a new economic model, Create the world’s largest virtual world economy.

Token system

MetaHero has a stable economic system, and also benefits from a strong token structure and reasonable token distribution. According to the token structure, there are three token systems.

1. Game equity token – MHC, which will be used to reward all players and guild members participating in the construction of the MetaHero ecosystem, and is also the equity token for DAO governance

2. Game circulation token – HSPC, which will be 100% obtained through the exchange of game resources. HSPC will be very close to a stable currency. Its function is equivalent to the US dollar in the game world, which can be used to purchase, upgrade heroes, and exchange game resources. and other application scenarios

3. Game asset tokens – ASB, MWB, HWB, which are produced by players by completing game tasks and can be exchanged for HSPC tokens through the SWAP function. There is no supply cap. It is a game reward for players to participate in Play to Earn

Founding and Advisory Team

Since its birth, MetaHero has attracted close attention in the field of cryptocurrency, games, and even traditional investment, which is inseparable from the project’s strong founding team and consultant team.

⁃Founder/CEO: MR.William Martin

Crypto Wealth Investment Strategy Expert, Senior President of Silicon Valley Game Industry Association, Certified Information System Security Expert

⁃Advisor: Vice President Donald Trump Jr.

Famous American entrepreneur, son of former president, investment expert

Investment agency

⁃SUMSUNG

⁃PLGLOBAL

⁃SUPERDAO

⁃FICAPITAL

⁃SECOND PLACE

⁃NEW WORLD FOUNDATION

cooperative guild

⁃PANDA GUILD

⁃CREAP DEALER

⁃PHOENIX GUILD

⁃FREEDOM COMMUNITY

⁃AKG-CLUB

⁃SPARTON GUILD

One coin one price exchange: https://swap.oasisonline.club

Twitter: https://twitter.com/metaherogamefi

White Paper: https://metahero.gamefi.casa/

Discord : https://discord.gg/BNfzrGBXay

Telegram Group: https://t.me/Metahero_Crypto

Medium: https://medium.com/@metahero001

On April 2，Christos Kepler, the representative of K -play, attended the event as a special guest and delivered a speech in the salon event held by Polygon Network with the theme of "Blockchain Empowers the Metaverse Future", Christos believes that Polygon has low transaction fees and high compatibility. Christos revealed that his team was building a new metaverse floor platform K-play based on Polygon. The team will open its all core code, enabling the community to do more imaginative development on the platform infrastructure. To participate in the ecological construction of the global metaverse together and receive corresponding encrypted digital currency (KPT) rewards.

Originally contained in the PDF NFT on OpenSea https://opensea.io/collection/0x90report

Introduction

Democracy and freedom have been disgraced in this magical age, but they make business sense. From AssangeDAO, we can’t help thinking that the so-called Internet culture, democracy and freedom, the spirit of Crypto, these seem to be nonsense, when the bear market may be worthless.

1. Positioning and brief comments

AssangeDAO is a wonderful and typical Rug Pull (No official website, no whitepapers, no code security audits, no exchanges etc..).

Indeed, it’s a Rug Pull. But if a Rug Pull project attracts so much gold and attention, it can be the good project as well.

From an operational standpoint, it must be of great benefit to give such a high profile to a project.

Therefore, we should think of AssangeDAO as a phenomenon project, not as an imposing DAO organization.

Operation Score of AssangeDAO :

Storyline: ☆☆☆☆

Product layer: ☆☆☆☆

Investment side: ☆☆

Marketing point: ☆☆☆

Consensus degree: ☆☆☆☆☆

Overall score: ☆☆☆

2. Storyline operation

AssangeDAO’s storyline is very simple: inspired by “People”, a group of People who believe in the spirit of decentralization want to raise money in the form of DAO, and then use the money to rescue Assange, the founder of Wikipedia.

The setup is simple but ingenious, since Mr. Assange’s support of bitcoin has long been widely credited with being the catalyst for its transformation from “Satoshi’s Bitcoin” to “everyone’s Bitcoin.” In other words, Mr. Assange himself was a big part of the initial emergence of the DAO. This setup is very suitable for Western tastes and fully embodies the original spirit of DAO.

On the other hand, unlike the vague descriptions of other projects, AssangeDAO’s purpose is clear: to raise money to free Mr. Assange (Not going to discuss it works or not).

Next, see how the story plays out. From the beginning, the Internet was flooded with retweets of Assange DAO, some believed, others thought it was a scam, and the public opinion reached its climax on February 7. But the greed of the project’s sponsors, who had no reason to open a second round of donations and failed to appease a group of people, caused many donors to complain and scold. The turning point came when Ethereum founder “V-God” made a donation and spoke out publicly, which quickly calmed the anger.

When you look back on the drama surrounding AssangeDAO, does it sound like something you’ve read before? It is important to remember that “If the project is not controversial, the operation is not good”.

3. Product level operation

The product of this kind of DAO project is the website. In terms of storytelling logic, AssangeDAO’s official website, with black and white straightforward telling us 3 things:

1. A good reason with the project

2. “Just pay it” according the rules

3. Use NFT to move funds

This is a very clear expression of the operation of a project, first drainage, then collect money, finally cash out and leave. The opening lines and background on the website are a clear attempt to create conflict and define positions.

Creating a conflict between free Internet resentment and the justice of the judicial system. Define the position that crypto punk should take to fight for freedom. It also quoted Mr. Assange as saying that “one of the best ways to achieve justice is to expose injustice.”

There, this is the nobility, this is what makes you pay.

As stated on the website, the project was inspired by the Free Ross DAO. They are smarter, of course, and Mr. Assange’s subject matter is easier to stand on the high ground of justice. Rescuing the founder of the Dark Web Silk Road is surely less compelling than rescuing Mr. Assange.

Websites raising money for THE DAO project must write the copy clearly and clearly, otherwise no one will put money into an unknown project, after all, this kind of project does not have DeFi’s APY magic mines, and there is no imagination space of the metaverse.

4. Investment operation

Smart operations or product managers will make it easier for customers to pay. The way to invest in AssangeDAO is very simple: go to JuiceBox DAO and pay. Note that I used the term “invest”, not “donate.” If you donate with an investment attitude, congratulations on gaining “Justice” but losing money quickly.

Smart AssangeDAO operators must know that most people have no idea who Mr. Assange is, and don’t care if he has a stroke or a wedding in a London jail, even if he is extradited back to the US, locked up in Arkham madhouse, Batman and Joker are Fxxking his ass. So, An investor without operational thinking is likely to be reaped. Once they learn about the project, they will most likely Google who Mr. Assange, Julian is, research his background in revealing American secrets, and then get excited, brainless, and gamble to see if their “righteous deed” turns into a windfall.

Then pay with brainless rush. An investor with an operational mindset is likely to drive the project.

Most of them don’t come from a liberal democratic background, they don’t discuss whether the judicial system is fair or not, they don’t think about whether Mr. Assange, Julian is guilty or not, they are looking at whether the project has the heat, whether it has the Fomo sentiment, whether it should be speculation or investment.

Then pay to try it out.In this case, the project’s audience is likely to pay regardless of whether they have an operational mindset.

There is almost no threshold for crowdfunding DAO projects, anyone can tell a story, and sustainable development is nonsense in this track. Realizing fundraising and realizing goals are often two different things, so the risk of investment and speculation is very high.

5. Marketing operation

When it comes to Mr. Assange’s marketing boom, there is a “ConstituionDAO”, also called “People”. AssangeDAO’s donation attracted a large number of speculators as “People” rose by tens of times and the effect of creating wealth was remarkable.

To put it simply, the profit model of such projects cannot be separated from the marketing model. When there are more people, money will be made. With the promotion of Giant Whale, everyone will pay for Fomo, and then the price will rise.

Projects about “Assange” and “People” are released on JuiceBox DAO every day, but what are the good projects?

With Fomo, there will be heat; with heat, people will donate money; with more money, there will be a strong consensus; with a strong consensus, there will be growth and money. This is a good project on the DAO track.

AssangeDAO’s marketing efforts have been minimal, with only the Assange name and the inclusion of Assange’s brother and fiancée as partners are enough to attract attention.

The marketing point of the program was to get hot, but it just didn’t get what it expected. Perhaps it would be more interesting if AssangeDAO could go a step further and draw a bigger pie for donors and investors — that is, a clearer picture of the future use of governance tokens, if only conceptually. For example, it is used to vote for the next “Good Samaritans” to rescue DAO, DAO again after DAO.

We all know that effective marketing for blockchain projects tends to be about the future, not the present.

6. Consensus operation

To put it bluntly, the consensus of a project is to look at the community. The community of the project is divided into two groups: donors and speculators. Donors are mostly wealthy.

Some of them may be rich parties who really want to save him and then donate a large amount. Such a group of people donated more than 60% of the total amount, and the amount of donation was more than dozens of ETH.

The point is that there are blockchain celebrities like “V-God”. Although he only donated 10 ETH, the impact of his brand far exceeds the investment amount.

Is there a project that doesn’t want to have something to do with this brand? If Polkadot founder didn’t have the title of Ethereum co-founder, it wouldn’t be as popular in marketing as it is now. Speculators are mostly small retail investors.

The purpose of joining the two groups in the community is different. That is to say, people of different classes have different views on the same thing.

Therefore, when Assange DAO made it clear that there was only one fundraising round, he added an additional round of fundraising, causing controversy in the organization.

Because the consensus of donors is spiritual, the consensus of speculators is economic. If you look at it from an operational standpoint, you’ll see that this kind of “conflict event” leads to a mouthwatering discussion of the entire project. It is not so much the idea of AssangeDAO’s project as the deafening volume of the community’s controversial issues.

AssangeDAO has not responded positively to the community’s doubts about secondary fundraising and NFT, and the unusual explanation is far-fetched. Because in the eyes of high-quality operators, the focus is not on the survival of reasonable and legal projects.

Anyway, regardless of whether it was intentional or accidental, AssangeDAO succeeded in building community consensus.

The so-called degree of consensus is not the unanimous voice of the mob, but the contradiction and contention of opposing classes.

7.Summary and inspiration

Taken together, the AssangeDAO project is clever, but shameful. Smart because of their business strategy; Shame because of the way they cashed out.

According to the website, the $55 million ETH they raised will be used to bid on NFT, and the proceeds from NFT will be used to pay for Assange’s rescue.

Regardless of whether this NFT is good or bad, if we follow normal logic,Why go round and bid for NFT when the project’s $55 million will go straight to Assange’s lawsuit? It is obviously going from left to right, embezzled funds, then cashed out.

Smart operation leads to wealth. If AssangeDAO failed to achieve fame and fortune, it must be that the operators suddenly lost their wisdom in the cashing link. Maybe they are not as powerful as I imagined, and all the magic skills are just a metaphysical coincidence. DAO is a good way for a project to quickly build consensus and raise funds to jumpstart a business plan in the current environment.

However, a good startup form does not mean the whole of this project. How to promote the sustainable development of DAO mode should be what every blockchain industry operator should think about.

AssangeDAO’s idea is good, it came with a good reason, and the mood of Fomo is relaxed. However, because of secondary fundraising and NFT liquidation, it makes people feel difficult to cope with each other. Fortunately, the brand is good and will not be blocked in the middle way.

To think

“You wouldn’t even care if Mr. Assange was sentenced to 175 or 1750 if it wasn’t for the fact that Mr. Assange became a blockbuster and had the potential to make money. It wouldn’t make you 1.75USDT more.”

“While AssangeDAO got off to a good start, it didn’t have a really loyal group of supporters like “People” to get the project going.”

“This project tells a big, empathetic story that people love to hear. At the same time, from the perspective of profit-driven, the mechanism of airdrop also caused fomo sentiment in the public.”

“AssangeDAO is not a real long-term investment, the so-called DAO spirit is all grandiose nonsense.”

Originally contained in the PDF NFT on Opensea. If you are interested in 0x90’s report, please follow us via https://twitter.com/0x90_Official or subscribe the website https://www.0x90.club